The problem
A licensed clinical psychologist had a simple existing logo and a growing set of offerings, from couples contracting to workshops, with no brand tying them together.
What I did
I grew the logo into a full identity: a looping pattern, a gold, slate teal, and deep green palette, and a serif and sans type pairing. I wrote the messaging framework and built the web presence, then designed a print card for each offering in the same system.
The result
Every offering now carries one look and one voice across web and print. Shown here: the front of the Couples Contracting card.
0 likes · 0 views · Nov 9, 2026
A psychologist had one logo and several offerings. I built the identity, messaging, web presence, and a print card for each offering in one system.
