Online Course Creation and Pre-Launch Marketing

Goal: Manage the creation of online course material and grow email newsletter to advertise for launch

Context: This project was for an online creator pivoting to a coach, as this was their first foray into becoming an online coach. A huge focus was establishing them as an authority in the field before the launch

No way to effectively assign tasks to the team

Bottlenecks in progress due to a lack of communication between team members

No cohesion around finished deliverables

Building a newsletter following from scratch to position client as knowledgeable in the field and tease potential value to be gotten from course

I created a Master document of colors, texts and images and inspiration images as examples of how deliverable should look

Facilitated kickoff call to align team on deliverables and explain Master document and new project management database

Implemented weekly progress meetings for all team members till quality progress was made

Created an all in one project database to track, assign and schedule task deadlines

Created a 6 week content strategy plan for the newsletter and facilitated the move from one newsletter management service to another

How to communicate with platform support teams

The importance of creating a cohesive brand image document before embarking on any project that has a visual component

To extensively research available platforms before picking based on needs (responsiveness of support teams, reliability, customization)

The importance of updating team members on the full picture as its coming together to keep Morale High

Repurposing content is a great way to maximize the value derived from a piece of media with minimal further investment