The telecommunications company works with multiple commercial partners who generate sales through various channels (in-person, call center, digital). The lack of a structured system to project sales and allocate budgets hinders decision-making and resource management.
Objective:
Develop a standardized process for sales projection and budget allocation to commercial partners.
Generate monthly sales budget reports per partner, based on historical data and market trends.
Optimize the allocation of inputs (databases, inbound traffic) to partners, considering their capabilities and performance.
Establish clear and transparent criteria for budget distribution, facilitating communication with partners.
Solution:
Implementation of a system to consolidate historical data of sales, inputs, and partner management.
Development of a sales projection model that considers variables such as region, product, channel, seasonality, and promotions.
Process to adjust sales projections according to the company's objectives.
Optimized calculation of inputs to be assigned to each partner, based on their capacity and performance.
Generation of monthly sales budget reports per partner, with logical support and historical data.
Observations:
The system will allow commercial managers to have solid arguments for the presentation and defense of budgets allocated to partners.
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Posted Feb 4, 2025
Budgets that are unfulfillable or difficult to believe? Solution: Data-driven decisions! allowing budgets and inputs to be allocated in an optimized way.