User Experience Design for WhatsApp Channel

A nationally recognized clothing company is looking to expand into WhatsApp for sales and customer service. They're new to this channel, though, and need to build their expertise in areas like customer experience, internal user experience, performance tracking, and regulatory compliance.

Implement a WhatsApp channel for sales and customer service, complying with regulations and offering an agile, reliable, and personalized experience.

Align processes with company policies, optimizing internal efficiency and allowing detailed monitoring of customer behavior (external and internal).

Reduce the load on traditional channels (in-person and call center).

Implementation of a WhatsApp channel with attention through chatbot and personalized agents.

Data collection and analysis to continuously improve the customer experience, increasing interactions through the chatbot.

Personalization of control panels to identify areas for internal improvement and consumer trends.

The WhatsApp channel seeks to complement and optimize existing service channels, not replace them completely.