I led strategy, design, execution and analytics from the Petners side for a two-week cause marketing campaign between VEGDOG and Petners that turned brand awareness and engagement into €320k in revenue and 32 tons of pet food donated to Ukraine.

Concept development and campaign strategy connecting both brands’ audiences

Audience & persona overlap analysis; message positioning to appeal to both supporters and customers

Creative direction and design: social media, prints, visuals, and campaign branding from the Petners side

Content creation and production (including photography, copy, graphic assets) from the Petners side

Social media and promotional outreach, community engagement from the Petners side

Performance tracking & real-time adjustments (analytics, A/B testing) from the Petners side

Donor & customer follow-ups: thank-you outreach, communication, ongoing retention

Post-campaign reporting and communication to maintain engagement

Generated €320,000 in sales for the brand over the two-week period

Secured 31 tons of pet food donation for Petners

Expanded reach for both brands: massive uplift in impressions, engagement, and new audiences

This campaign showcases how cause marketing can drive meaningful ROI and impact.