I led three celebrity partnership campaigns for Petners from concept to launch - managing every creative and strategic element.

Developing partnership concepts aligned with Petners’ brand and nonprofit goals

Identifying and securing celebrity collaborators

Handling all creative direction, production, and photography

Designing campaign visuals and social media assets

Coordinating PR outreach, influencer engagement, and launch strategy

Managing timelines, communication, and deliverables end-to-end

Measuring campaign results and preparing post-campaign reports

Each collaboration was designed to authentically connect Petners’ mission with celebrity audiences, resulting in strong brand engagement, community growth, and measurable fundraising outcomes.