Treehugger.com Editor
Hayley Bruning
Managed all stages of Treehugger's evergreen content production, from keyword research and content briefs to post-publication traffic and rank analytics. Onboarded 15 expert writers and assigned articles in a range of environmental and sustainability topics.
- Identified and targeted a cluster of untapped keywords in a main content category, leading to the site's highest traffic article with 1.5M pageviews.
- Scaled content production according to quarterly budget, publishing 50 articles per month at the height of production.
- Spearheaded vegan content library and built detailed blueprints based on competitor research. Published 52 restaurant guides and 65 vegan explainers.
- Oversaw quality projects, including evergreen fact-checking and vegan restaurant guide surveillance, which ensured all restaurant guides were consistently up to date.
- Collaborated with content strategist and growth team on effective ways to optimize content with SEO best practices.
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Posted Jan 13, 2025
As an editor of Treehugger, I assigned, edited, and published evergreen stories each month, then monitored their performance and reported findings to my team.
