Cats.com Content Management

- Oversaw and managed the content calendar for Cats.com, ensuring the timely publication and promotion of content. - Implemented content strategies for new and existing articles, resulting in a 200% increase in organic Google Search clicks in 2023. - Developed and updated the site’s content strategy alongside the brand manager and founders. - Assigned articles to the content team, providing structure, tone, style, and formatting guidelines. - Conducted audits of top 7 buyers’ guides and created update assignments to improve readability, user experience, traffic, and rank. - Initiated standardized templates for content categories, streamlining assignments for writers and editors and improving page organization. - Led monthly meetings for 16 content team members, covering workflow changes and company updates and providing space for questions and feedback.