Moké is a perfume brand that wants to modernize the sweet scents from our childhood. Moké wants to bring back the bubblegum lip balms and cotton candy body mist we all loved and used all the time in middle school, and make it modern. Giving a sleek but nostalgic feeling in their product. 

The client wanted to make sure the design of their product also had a sleek but nostalgic and youthful feel. They emphasized the mixture of luxury branding and trendy branding into the design. They wanted a clean sleek design with youthful aspects to appeal to their target audience of young adults.

The client and I agreed on a sans serif font for the logo to emulate the luxury brand design. We also went with pastel colours and  to make the design look more youthful and trendy.