I had the opportunity to design and develop a website for a fitness trainer and their business. The opportunity was done under the company Lenus – a company that provides digital solutions and services to help business owners grow their business in the fitness and wellness industry.

Previously, the client's website was hosted on WordPress and built with Elementor Pro, but due to plugin bugs, wasted time spent on site maintenance and troubleshooting, and the lack of customization, we shifted the site to Webflow to eliminate the bottlenecks we were facing at the time.

Increase visitor-to-lead conversion rate

Improve SEO ranking

Increase visitor time on site

Improve scroll depth

[Responsibilities]

Provide constructive feedback on the website to ensure it reflects their brand accurately.

[Responsibilities]

Be the main liaison between the designer and client to ensure a healthy collaboration is fostered. Act as an advocate for the designer and challenge the client’s thinking and assumptions when faced with bottlenecks regarding design choices.

[Responsibilities]

Identify and improve upon on the client’s previous website design to help increase visitor-to-lead conversion rate.

Knowledge gaps amongst teams which added more responsibilities to the project scope

Tight budget that created the need for workarounds to complete the project

Maintaining additional projects for other clients in different timezones across the U.S. and Europe