Firstbase Services Acquisition Platform by Pedro Masid

Firstbase Services Acquisition Platform

Pedro Masid

Brand Designer

Product Designer

Design Systems Specialist

Adobe After Effects

Figma

One framework, multiple services. Your all-in-one platform.

Firstbase simplified services acquisition like Company Incorporation, Registered Agents, and Insurance into one seamless experience.

Modular content, designed for multi-level information depth.

Products like company incorporation and insurance involve multiple steps, each requiring different information. Some steps are sensitive to regulations, legal disclaimers and specific rules for certain data.

You cant create an unified flow by addressing each case individually; you need to consider the big picture. Modular onboarding provides a flexible framework that adapts without losing essential details like steps or disclaimers for users.

Select service types and states-all on a single screen.

Integrations, calculations, and async processes

Often, not everything happens within the platform, as the strategy might include manual processes, third-party integrations, and various checks for pricing, eligibility, and more as the overall service design.

The new onboarding seamlessly integrates multiple instances, calculating and displaying external activities as users move through the flow.

The new onboarding gathers, calculates, and displays the status of external activities as users progress.

Review and confirm onboarding modules

Inputs progressively disclose required user actions, all on a single screen.

A bridge between marketing and product styles

Firstbase marketing site and product evolved at different rates. This initiative created an acquisition flow that bridges the old and new styles, integrating a brand refresh within the product.