Karotii Studio is a Venture Studio that builds multiple products that solve real basic problems that users easily overlook and acclimatize to. The studio leverages technology to build products that help make life easier.

The icon is based on the Tetris blocks. The shape of the letterform K - Initials of Karotii, built into the form structure of a Tetris block. The orientation of the blocks depicts movement and iteration, this help reflect the model of the brand as it continuously builds products that solve problems. These geometric blocks also form the concepts of ideas being the driving force behind the brand.