Laze Brand Identity

Laze intends to exist in order to: Make attending events easier by providing users with bespoke/tailored outing experiences.

Deliverables

• Visual identity
• Motion design
• Guidelines



The logo mark is an iconic symbol that is based on a beacon of adventure. The logo consists of a tunnel that serves as a gateway to a plethora of event experiences, and in negative space is a beacon of light (to direct users to specific locations).





















Laze Africa

Laze Africa

Laze is a lifestyle & hospitality brand that focuses on outing experiences by enabling users to know the variables involved with a particular event/outing
to help their decision making easier,
thereby giving them an experience
they desire with ease.