Plume Diffuser Identity
Switch Hart
Plume
Autumn '19
Task
Create a large outward facing label for a uniquely shaped capsule diffuser.
Solution
I was tasked with exploring and implementing an identity for the Plume diffuser, an exposed capsule diffuser. We arrived at a marbled texture, something organic that recolors nicely and contrasts the geometric type. Creating a sophisticated but approachable style,
Capsule and box label, colors, logo, and type used.
Capsule box, diffuser with capsule, and shipper box.
The difficult shape meant I needed to create a unique grid to parse out the ideal layout and coverage for the label.
Alternate options and designs explored.
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Posted Dec 5, 2025
Identity and print design for Plume, an exposed capsule diffuser.
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