GA4 Ecommerce Analysis & Tableau
Tetiana Vinnytska
GA4 Ecommerce Analysis & Tableau Dashboard
In this project, I transformed raw Google Analytics 4 data into an interactive Tableau dashboard.
Key highlights:
Processed 1.7GB of data in BigQuery using SQL (UNNEST, CTE).
Visualized the full User Purchase Journey and conversion rates.
Analyzed performance by device, OS, and landing pages to identify growth opportunities.
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Posted Apr 4, 2026
GA4 Ecommerce Analysis & Tableau Dashboard In this project, I transformed raw Google Analytics 4 data into an interactive Tableau dashboard. Key highlights: ...
