Elevating an Interior Design Studio's Brand Through Content
Daniela Baldwin
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Brand Strategist
Social Media Manager
Content Creator
CapCut
Instagram
Before working with me, LL Design Co’s social media mostly relied on static posts with the occasional carousel, which wasn’t getting much traction or making them stand out amongst the competition. They knew it was time to shake things up, so they brought me in to revamp their strategy and breathe new life into their online presence.
The goal?
✅ Build brand presence.
✅ Expand reach.
✅ Showcase design expertise.
✅ Build a community of interior design lovers and future clients.
We swapped out static carousels for dynamic video content that gave followers a front-row seat to their design process—think progress shots, behind-the-scenes moments, and educational tidbits about the art of interior design. We also leaned into relatable content for fellow designers and eye-catching posts to highlight LL Design Co’s craftsmanship.
The results were incredible: viral videos racked up over 200,000 views, Instagram followers grew by 26% organically, and engagement skyrocketed with more likes, comments, and shares than ever before.