Content that tells a story: UGC for California Naturals by Daniela BaldwinContent that tells a story: UGC for California Naturals by Daniela Baldwin

Content that tells a story: UGC for California Naturals

Portfolio project
Daniela Baldwin
I worked with California Naturals, a natural haircare and lifestyle brand to create UGC content for their social channels. They were looking for high quality content that told effectively communicated 2 separate initiatives.
The first: The brand had officially launched in select CVS Pharmacy's and needed to share this information with their followers.
The second: They launched a ZINE with a hair horoscope alongside Owen Wilson and wanted to share this in a fun and playful way to create some buzz.

0 likes · 13 views · Dec 2, 2024

UGC Content Creation and scripting for California Naturals launching at CVS.

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