Q4 Tech Accessories Ad Campaign

Q4 is the most competitive window in paid social. A tech accessories client needed ad creatives that could hold their own against massive ad spend from bigger players. The creatives had to feel premium, move fast in production, and work across every Meta placement.

I focused on clean product photography paired with minimal, high-contrast layouts. Tech accessories buyers scroll fast, so every creative was designed to communicate the value proposition in under two seconds.

The organic-style approach worked especially well here. Instead of hard-sell banner aesthetics, I built creatives that blended into the feed and earned attention through composition and product styling.

Key decisions:

Minimal copy, maximum product visibility

Dark and neutral backgrounds to let the product pop

Designed for rapid A/B testing with swappable copy and product layers in Figma

Delivered across 1:1, 9:16, and 1.91:1 formats

Multiple static ad creatives optimized for Q4 campaign scaling

Figma source files built for fast iteration and team handoff

Placement-ready exports across all major Meta formats