Toothpaste Brand Meta Ad Creatives

A toothpaste brand needed Meta ad creatives that could compete in one of the most visually crowded categories on social. The oral care space is full of clinical whites and generic smiles. The goal was to break that pattern while still communicating trust and product efficacy.

I leaned into bold color contrast and tight product framing to make the ads feel premium without being sterile. The compositions were designed to feel organic in the feed, so users engage before they realize it's an ad.

Key decisions:

Strong color blocking to stand out against typical oral care aesthetics

Product-first layouts with benefit-driven copy kept to a minimum

Designed for 1:1 feed and 9:16 story placements from the start

All files delivered in Figma with organized layers for easy iteration

2 static ad creatives across major Meta placements

Figma source files with editable components

Placement-ready exports (JPG/PNG)