Hydrate Buddy

Hydrate Buddy needed Meta ad creatives that could cut through a crowded wellness feed and drive real conversions. The brand targets health-conscious consumers, so the ads had to feel clean, trustworthy, and product-forward without blending into the sea of generic supplement ads.

I started by studying what was already running in the space. Most hydration brands lean on the same blue-and-white clinical look. I pushed for a warmer, more lifestyle-driven direction that still kept the product front and center.

Every creative was built in Figma so the client's team could easily swap copy, resize for different placements, and spin up variations for A/B testing without needing me for every tweak.

Key decisions:

Organic-style compositions that feel native to the feed, not like traditional ads

Bold product shots paired with minimal, benefit-driven copy

Designed for 1:1 feed, 9:16 story, and 1.91:1 landscape placements from the start

Static ad creatives across all major Meta placements

Figma source files with organized layers and components

A creative system the client could scale independently