Visual Identity and Content Library for Streetwear Launch

Gear by Ado, a bold new streetwear brand, was gearing up for its first-ever product drop. Our mission: create a complete content library for launch—including e-commerce assets and visual content that would define the brand across Shopify, Instagram, and TikTok.

They had the pieces. We brought the vision to life.

We handled full creative direction and production, from pre-shoot planning to final edits, across both studio and behind-the-scenes content.

📷 49 edited studio shots featuring 3 models

🧺 32 flat lay product shots with transparent backgrounds

⚪ 32 flat lay product shots with white backgrounds

🎥 3 polished videos of models in motion for reels or site use

📱 108 vertical behind-the-scenes videos shot on iPhone—ideal for IG Stories, TikTok, and casual brand storytelling

All content was optimized for digital platforms and designed to look clean, consistent, and high-impact.

Creative Direction

Shot List Planning

Studio Production

Photography & BTS Mobile Videography

Post-Production + File Delivery for Web & Social

Shopify Store: High-res product shots for clean e-commerce presentation

Instagram & TikTok: Lifestyle edits, and behind-the-scenes stories

Brand Launch Materials: Content library built to support rollout across platforms

Want to see how it all came together?

Instagram: @gearbyado

Website: gearbyado.com

Sample Deliverables: View selected content

We didn’t just show the clothes—we built a visual system Gear by Ado could plug into every part of their launch. Clean, versatile assets. Editorial-inspired model shots. And enough behind-the-scenes content to build hype without shooting twice.

The result? A launch-ready brand with professional polish, real streetwear energy, and a full content system they could grow into.