From $3.5K to $40K: Amazon PPC Campaign That Actually Worked

In September 2023, the brand was generating under $4,000/month in sales on Amazon with minimal ad support and no clear PPC strategy. The product had potential, but it wasn’t getting seen.

We were brought in to scale visibility, optimize conversions, and turn the listing into a top performer in its category.

We took a structured, data-led approach:

Ran deep keyword analysis using Helium 10 & Amazon’s native data

Rebuilt the PPC campaign structure: segmented match types, tested multiple ad formats (SP, SB, SD)

Designed custom listing flyers for each product to increase visual appeal and boost click-through rates

Created custom funnels for branded vs non-branded search

Scaled top-performing targets with aggressive bidding strategies

Monitored ACoS and ROAS daily and reinvested into the best performers

Timeframe: April 1–30, 2024

Campaign types: Sponsored Products, Sponsored Brands

Budget scaled incrementally over 4 weeks

Creative A/B tested for CTR and CVR performance

Adjusted bids weekly based on search term reports

Metric

In just one month, our PPC campaign helped this Amazon product explode in sales:

We grew revenue from $3,544 in September to $40,248 in April—a 1,035% increase

Units ordered jumped from 197 to 2,685, showing massive demand lift

Total orders increased from 186 to 2,357, proving the campaign scaled without breaking

Despite the higher volume, we maintained healthy pricing with only a slight drop in average order value—from $19.05 to $17.08

The best part? These weren’t one-time wins. The momentum continued even after the campaign, with improved organic rankings and long-term sales growth.

We didn’t just throw money at ads. We tested hard, scaled what worked, and let data drive every move. By pairing smart PPC with constant optimization, we 10x’d monthly revenue in just 30 days.