Verdoshe is a premium beverage brand known for crafting refreshing, health-focused drinks with natural ingredients. The brand needed a website that reflects its vibrant energy, communicates quality, and builds trust with modern consumers.
I was responsible for designing and developing their entire website from scratch on Framer — ensuring that every element, from layout to motion, conveyed the freshness and luxury of the brand.
The goal was to create a visually captivating and conversion-driven online presence that would attract customers, strengthen Verdoshe’s identity, and help them stand out in a competitive beverage market.
Challenges
No existing digital identity: Verdoshe didn’t have a defined online style or design language.
Balancing freshness with elegance: The site needed to feel both youthful and premium.
Product storytelling: Each beverage had a unique flavor story that had to be communicated visually and emotionally.
Design Goals
Establish a clean, bold, and nature-inspired aesthetic that captures Verdoshe’s essence.
Create immersive product sections that highlight ingredients, benefits, and packaging.
Integrate smooth scroll animations and transitions for a fluid, high-end experience.
Build a fully responsive site optimized for fast performance and easy updates.
Process
1. Brand & Visual Direction
I began by exploring Verdoshe’s brand voice — energetic, natural, and confident. Drawing inspiration from organic textures and minimal luxury brands, I built a color palette combining green tones (freshness) with neutral accents (sophistication).
2. Wireframing & Structure
Next, I mapped out the website flow — from the hero section to product showcases and storytelling pages. Each section was designed to build curiosity and guide users naturally toward product discovery.
3. UI Design
The UI focused on balance:
Large product visuals with generous white space for clarity.
Typography mix of elegance and playfulness.
Subtle micro-interactions to make the browsing experience engaging yet intuitive.
4. Development in Framer
I developed the full site on Framer, utilizing its CMS to make content management simple.
Key development highlights:
Smooth scroll and parallax animations for dynamic storytelling.
Responsive breakpoints for flawless performance across devices.
Interactive product cards and transitions built natively in Framer.
Results
Created a premium, cohesive brand presence that elevated Verdoshe’s perception.
Improved user engagement and session time through visual storytelling.
Established a scalable design system for future product expansions.
Client praised the modern, luxurious feel that perfectly matched their vision.
Key Takeaways
This project was a perfect example of how visual storytelling and motion design can elevate a brand’s digital presence. By combining modern design principles with Framer’s interactive power, I helped Verdoshe turn a beverage brand into an experience.
Designed and developed Verdoshe’s beverage website on Framer with bold visuals, smooth animations, and a fresh aesthetic that elevates the brand’s identity.