Built with Framer
Magic Onion- Waitlist Onepager
Umar Mirza
Project overview
Magic Onion is a wellness brand that simplifies nutrition by offering personalized food protocols — not generic meal plans. I was brought on to design a high-converting waitlist landing page that would resonate with health-conscious users and build anticipation ahead of launch.
Problem
Magic Onion needed a landing page that could clearly communicate their unique value — "a strategy that works for your biology" — while avoiding the overwhelming, trend-driven messaging common in the health space. Their goal: collect high-quality waitlist sign-ups and start building trust with early adopters.
Solution
I designed a clean, focused waitlist page that:
Delivered a strong, no-BS hero message
Positioned Magic Onion as a refreshing alternative to typical health programs
Used minimal, calming visuals to reflect balance and clarity
Included persuasive, human-first copy to align with their brand tone
Optimized the waitlist CTA for simplicity and ease of entry
Impact
The page is primed for launch and strategically designed to capture high-intent leads. It’s set up to become a powerful first touchpoint for users entering the Magic Onion ecosystem, with room to scale into future campaigns and product launches.
Conclusion
This project proved the power of clarity, messaging, and intentional design — especially in a space full of noise. Magic Onion’s landing page didn’t just inform; it connected. And most importantly, it converted.
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Posted Jul 24, 2025
I was brought on to design a high-converting waitlist landing page that would resonate with health-conscious users and build anticipation ahead of launch.
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