Flowhomme is a premium fashion brand born in Korea, inspired by the elegance and simplicity of modern Korean style. We craft high-quality apparel designed to empower individuals through timeless design and exceptional comfort.

From casual essentials to smart everyday wear, each Flowhomme piece is made with carefully selected materials to ensure superior durability and a flawless fit. Access This Live Website 👇

As Flowhomme expands across Southeast Asia, entering the Indonesian market presents a new challenge. Despite the brand’s strong identity and product quality, Flowhomme is unsure how to effectively penetrate the Indonesian market in a way that is both impactful and cost-efficient.

The team seeks a strategic approach that:

Minimizes entry and marketing costs

Maximizes brand visibility among Indonesian consumers

Leverages local insights to build trust and relevance

Identifies the right digital and retail channels to scale quickly

Without a clear market entry strategy tailored to Indonesia’s unique consumer behavior and digital landscape, Flowhomme risks high costs with low returns.

I worked closely with the Flowhomme team to understand:

Their brand identity and Korean fashion aesthetic

Target market characteristics in Indonesia (young adults, trend-conscious buyers)

Key goals: increase brand awareness, drive online sales, and keep operational costs low

Preferences for multi-channel selling and mobile-first platforms

Defined a dual-channel entry plan to balance control and reach:

Official Website: Custom-built e-commerce site with local currency, bank transfer, and e-wallet support

Online Marketplaces: Shopee, Tokopedia and Lazada stores for instant exposure and access to existing Indonesian user bases

Ensured seamless brand consistency across all platforms

Built a modern, minimal UI reflecting Korean fashion trends

Used Bahasa Indonesia to localize all website and marketplace content

Highlighted key selling points like fabric quality and style inspiration

Prioritized mobile usability for Indonesia’s mobile-heavy shopping behavior

Shared wireframes and high-fidelity prototypes for feedback at every stage

Provided training and documentation for managing products on both the website and marketplaces

Delivered a scalable system that can adapt as the business grows in the region

HTML5, CSS3, JavaScript

Blade Templating Engine (Laravel)

Responsive Design (Mobile-First Approach)

TailwindCSS With Preline UI

Jquery

Laravel 11 Framework

Livewire 3

Mysql

Web Hosting (e.g., VPS / Shared Hosting / Laravel Forge)

Version Control: Git & GitHub

SSL via Let's Encrypt

Domain & DNS setup

A fully functional, mobile-responsive e-commerce website built using Laravel as the backend framework, ensuring security, scalability, and performance.

Integrated with local payment gateways such as Xendit to support bank transfers, credit cards, and popular e-wallets like GoPay, OVO, and ShopeePay.

Dynamic product management system with category filters, search functionality, and inventory tracking.

SEO-friendly URLs and structured metadata to support discoverability on search engines.

Deployment-ready codebase with clean architecture and modular components for future expansion.

Launch of official Flowhomme stores on Shopee and Tokopedia complete with product uploads, localized content, and promotional banners.

Admin dashboard with intuitive UI for managing orders, users, and products, along with a comprehensive user guide and training session for Flowhomme’s team.

Consistent brand presentation across all digital platforms, ensuring a seamless experience for Indonesian consumers.

Successful Market Entry: Flowhomme officially entered the Indonesian market with a professional digital presence that resonated with local consumers.

Increased Brand Visibility: The combination of a dedicated website and presence on Shopee and Lazada led to higher brand exposure across multiple customer touchpoints.

Boost in Online Sales: Within the first months of launch, Flowhomme began receiving consistent orders from both the website and online marketplaces.

Cost-Efficient Expansion: By leveraging existing platforms and building a scalable website, Flowhomme minimized traditional brick-and-mortar costs while maximizing reach.

Enhanced Customer Support: Integrated an AI-powered chatbot on the website to handle frequently asked questions, assist with product inquiries, and guide users through the checkout process—reducing support load and improving customer satisfaction.