OAPay Social Media and Email Campaign Design

A collection of static designs for OAPay across Instagram, Twitter/X, Facebook, LinkedIn, and email. Spanning multiple campaigns, from brand awareness to product features to seasonal moments.

Approach

This set brings together static creative work developed both from marketing briefs and from my own concepts, adapted across OAPay's key channels. Rather than a single campaign, it reflects the day-to-day range of an in-house design role — moving between platforms with different dimensions, tones, and audience behavior, while keeping every piece unmistakably OAPay.

Platform Considerations

Each platform demanded a different approach to the same brand system:

Instagram & Facebook — visually led, built to stop the scroll with bold color, clear hierarchy, and minimal copy.

Twitter/X — leaner, more text-forward, designed to work at smaller preview sizes and alongside a caption doing part of the communicating.

LinkedIn — a more professional register, leaning into trust and credibility for OAPay's B2B and investor-facing audience.

Email Covers — designed to anchor a longer piece of content, balancing brand presence with enough restraint to not compete with body copy below.

Email  Covers

Why it works

Consistency across a spread this wide is harder than it looks — the same globe motif, color palette, and typography had to flex across five very different formats and contexts without losing brand recognition. This collection shows that range: the same visual identity holding up whether it's a quick Twitter graphic, a polished LinkedIn post, or an email header.

Consistent brand execution across every platform — that's the job. Available for social and campaign design work. Get in touch: jimthegrapher@gmail.com ·  Instagram: @Jimthegrapher