Jacumba Hot Springs Hotel Jacumba Hot

Jacumba Hot Springs Hotel

Jacumba Hot Springs Hotel is a mystical, mineral spring oasis deep in the Sonoran Desert of Southern California. Inspired by its mystical atmosphere and eclectic interiors, I helped create a holistic brand identity featuring a custom wordmark, expressive typographic system, and cohesive visual language. I designed print and digital touchpoints, including menus, a hotel compendium, wayfinding, web, social assets, and a unique bar identity.