Oshadi is a regenerative fashion

Oshadi is a regenerative fashion collective rooted in ancient Indian farming traditions and artisan craftsmanship. I helped modernise the brand by designing a new logotype and a handcrafted symbol celebrating community and craft, alongside a considered type hierarchy and an evolving colour palette. I also designed an e-commerce website, garment labels, and packaging using farm-produced materials, creating a cohesive brand experience that attracted new audiences while honouring Oshadi's sustainable ethos.