Nonprofit Creative Direction

The Waukesha County Land Conservancy is a nonprofit conservation organization that I've provided creative direction and strategy services for since 2019.

I've worked on copywriting and editing for the organization across a variety of materials like the bi-monthly newsletters, annual reports, donor communications, and program documents. These are meant to show supporters the impact the organization is making in the community and encourage community involvement.

They are distributed to the organization's constituents on a regular basis, and my work in building their membership program increased membership by more than 30% in under one year.