Taif Authority: Government Platform UX/UI

Government platforms carry a specific constraint: the audience is everyone, the content is dense, and trust has to be communicated before anyone reads a paragraph. This project added a further layer. The Taif Region Development Authority needed a presence reflecting the region's identity, not a generic institutional template.

Structure first. A content-heavy government platform has to make services, updates, and consultations findable without overwhelming anyone. The UX phase mapped navigation logic and user flows so that whether a visitor arrives for one specific service or for general information, the path is short and unambiguous.

Visual direction from the region. The palette and imagery draw on the natural and architectural character of Taif. Restrained colour, clean layouts, and carefully chosen photography make the platform feel locally grounded rather than officially generic. Professionalism and cultural identity coexist without either undermining the other, which is the harder version of this brief.

Two practical requirements shaped the system. Bilingual functionality across Arabic and English, and scalability for future growth. Both drove decisions at component level: layout flexibility, typographic hierarchy, and spacing that hold across languages and screen sizes. Designing for a right-to-left language is not a translation task, it changes the layout logic.

The result is a minimal, structured platform: a centralised space for a regional authority whose digital presence had to match its institutional ambition.

Timeline: 3 weeks. Year: 2025. I led UX, UI, and the bilingual design system.