Trade Coffee Creative Direction
Alex Chennault
Brand Designer
Brand Strategist
Creative Director
Adobe Illustrator
Adobe Photoshop
Figma
Trade Coffee
As Creative Director at Trade, I was responsible for developing the look & feel of the brand and ensuring it was represented seamlessly across all channels.
Key accomplishments include:
Increasing social engagement by 53% through establishing creative standards and brand guidelines
Strategizing & designing UI / UX overhauls, increasing homepage conversion by 12% and boosting gifting sales by 3X YOY
Creative Directing & Producing Trade's first TV commercial
2021
