Gainful Creative Direction

As Creative Director at Gainful, my role is to support the creative, brand & marketing teams in a high-growth startup environment. This includes strategizing creative efforts, iterating on data & analytics, and fostering peer-to-peer creative environment in which everyone's ideas are valued, creative risks are encouraged, and the results speak for themselves.

Key accomplishments include:

Creation of marketing campaigns which helped maintain CAC in a complex environment and generate 50% of growth in revenue YOY

Developing a social-first brand system that generated nearly 70k new followers in 6 months

Creative directing & producing Gainful's first TV commercial