Social Media Overhaul for Wellness & Cosmetic Clinic

In my role as a Social Media Manager and Video Editor for a prominent wellness and cosmetic clinic, I spearheaded a comprehensive social media overhaul with a particular focus on enhancing the clinic's presence through engaging Instagram Reels. My responsibilities encompassed a variety of tasks aimed at revitalising the clinic’s social media strategy and boosting online engagement. Key achievements included:

Social Media Overhaul: Developed and executed a strategic plan to refresh the clinic’s social media presence, aligning content with brand goals and target audience preferences. Revamped existing profiles to improve visual appeal, consistency, and engagement.

Video Editing for Instagram Reels: Created and edited high-quality video content tailored specifically for Instagram Reels. Utilized advanced editing techniques to produce captivating and on-trend videos that showcased the clinic’s services, client testimonials, and educational content.

Content Strategy: Crafted a content calendar featuring a mix of promotional, educational, and inspirational posts. Ensured that all video content was optimised for maximum reach and engagement.

Branding and Messaging: Ensured that all video content and social media posts adhered to the clinic’s brand identity and messaging guidelines.

Performance Analysis: Monitored and analysed social media metrics to assess the effectiveness of video content and overall strategy.