Developed a full 3-stage Instagram funnel (Awareness, Consideration, Engagement) for Piw Piw Coffee a specialty coffee concept in Casablanca. This includes content pillars, post concepts, caption writing, and visual direction. Each post was designed to reflect the brand's bold, witty personality while driving community engagement.
Piw Piw Coffee Instagram Content Strategy
Developed a full 3-stage Instagram funnel (Awareness, Consideration, Engagement) for Piw Piw Coffee a specialty cof...