At the heart of the brand DNA is the co-founders’ carefree and adventurous spirit, which reflected in a playful and expressive identity.

The hand-drawn logo, coupled with the tagline “Orbiting Down Time, Glow Time, and Play Time”, captures the ebb and flow of Thailand’s rich urban playgrounds, rolling mountains, and sweeping beaches.

These elements set the tone for the rest of the brand language. I designed the launch campaign, e-commerce store and packaging.