QCP Capital is helmed as one of the largest cryptocurrency trading firms in the world, with a trading book of over USD 2 billion. As the firm progressed towards institutionalisation, the next step was to define the brand fundamentals to credibly communicate what it stood for.

We positioned the firm at ‘the centre of change’, drawing inspiration from the idea of a global thought leader—calm, composed and consistently credible in the eye of the storm.

I led the creative strategy for this rebrand and oversaw the overarching visual identity design from research and positioning to brand guidelines and implementation.