As Saudi Arabia’s real estate sector evolves, Ghanem is leading the charge - making property investment accessible, secure and community-driven. But before launch, they needed more than just a logo. They needed a brand they could build on.

Working as part of the Anyday.Design team, I came in to help shape Ghanem’s brand beyond its foundations - establishing a clear design language, defining usage rules and translating the brand into formats that could drive rollout with confidence.

Bilingual typography system Tailored font pairings for English and Arabic, reflecting the brand’s modern, trustworthy voice across languages

Expanded identity system Defined clear rules for logo suite usage, structured color application, and typographic hierarchy - built to ensure consistency across channels and teams

Visual direction & imagery guidelines Established a rich visual language combining abstract ownership metaphors, real estate photography, and human touchpoints - all reinforcing clarity, innovation, and trust

Applied brand design Brought the identity to life through digital and physical brand moments - social media assets, email signatures, letterheads, signage, App Store visuals, branded merchandise and more

Comprehensive brand manual Delivered a detailed, clear guideline to empower the internal team and external partners to scale the brand seamlessly post-launch

Ghanem moves into market with a refined, credible identity built for clarity, consistency and growth. From internal teams to investor comms, every brand touchpoint is now working in sync - backed by a toolkit designed to flex, scale and lead.