TOM. Office
Paolo Tomei
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Posted Jan 6, 2025
Graphic Design, Visual Identity, Social Media Post
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For the event “TOM. Office,” organized by The Ordinary Market in Milan and targeted at Milanese workers (with a focus on men in finance), I developed the brand and visual identity. The logo, inspired by the TV series The Office, was integrated into a grid reminiscent of an Excel spreadsheet, creatively and originally referencing the professional world.
I came up with the payoff “enjoy your ooo (out of office) life,” capturing the event’s spirit. Additionally, I designed Instagram posts and posters to promote the evenings.
