Visual Identity for Fragrance Brand
Ekaterina Gushchina
Candié is a conceptual fragrance brand built around contrast.
Sweet on the surface, intentional at its core.
The identity combines softness, hyper-real visuals, and a modern attitude to challenge traditional luxury fragrance tropes.
Packaging and visual direction focus on subtle finishes, restrained branding, and tactile details that turn the product into a keepsake rather than a loud statement.
This project explores how contemporary fragrance brands can balance playfulness and sophistication while remaining commercially relevant to a younger, design-aware audience.
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Posted Jan 19, 2026
The identity combines softness, hyper-real visuals, and a modern attitude to challenge traditional luxury fragrance tropes.
