Brand Identity for the breakfast club
Ekaterina Gushchina
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Posted Jan 19, 2026
Visual system that supports a lively, everyday breakfast experience. The brand feels memorable and ready to live across food packaging & in-store environments.
Daily Yolk is a brand identity for a modern all-day breakfast club where taste isn’t tied to time.
The brand is built around a playful, warm, and slightly irreverent personality inspired by Gen Z’s no-rules attitude. The visual system combines friendly illustrations, bold typography, and soft color contrasts to create a space that feels casual, memorable, and approachable without losing structure.
