An app that introduces a unique pricing model, allowing users to enter their desired payment amount for a ride. Pick empowers drives by giving them the ability to keep all revenue generated.
Direct Impact
As the lead UX interaction designer for this school project, I was responsible for leading the end-to-end user experience. I consulted with other designers to brainstorm better solutions to approach the problem.
Team
To accomplish this project, I collaborated with a team of 1 user interaction lead, 5 interaction designers, 2 user researchers, and 7 users to collect feedback.
Role
UX Interaction Designer
Duration
6 months
Overview of the solution
Problem to Solve
Overly complicated booking process: The booking process for travel can be long and complicated. This is especially true for millennials, who are used to booking everything online with just a few clicks.
Who are the users ?
Millennials: Millennials are a generation that is increasingly interested in social and connected experiences. They are also more likely to travel than previous generations.Groups of friends: Groups of friends are also a good fit for Juntos. The app's features could help friends to plan their trips together and to share their experiences with each other.
What's the need?
Many travelers, especially millennials and younger generations, find the travel booking process complex and time-consuming.
Why is it important?
By addressing these issues we can create a disruptive successful travel booking app that resonates with millennials and younger generations.
outcome?
A solution that simplifies the travel booking process, offers personalized recommendation, foster social connections and creates a cohesive and user-centric-experience.
Caption Img of the app
Design Process
During this project, I used the double diamond framework as a guideline to ensure that I was creating user-centered solutions that met the needs of the user and the business.