I was responsible for leading the research, interaction design, and visual design of the passenger experience. I worked closely with the product team to gather user feedback and identify pain points, and I used this information to create a concept that was both user-friendly and visually appealing

2 Founder, 2 Front-end Eng , 1 Marketing Associate, 1 Program Manager

UX / UI Designer

7 months

The current ride-sharing industry is dominated by a few large companies that charge high prices and have a limited number of drivers available. This can make it difficult for riders to find a ride when they need it, and it can also be expensive.

Age range: Pick's users are likely to be from a variety of age ranges, but they are more likely to be younger adults. This is because younger adults are more likely to be on a budget and to use ride-hailing apps.‍‍

Type of city: Pick's users are likely to live in urban areas. This is because urban areas have more ride-hailing demand and more drivers available.‍‍

Setting: Pick's users are likely to use the app for a variety of purposes, such as commuting, running errands, and going out on the town. They are also likely to use the app for special occasions, such as weddings and parties.

The need is for a ride-hailing app that gives riders more control over their experience and drivers more control over their earnings.

The current ride-hailing industry is unfair to both riders and drivers. Riders often have to pay high prices for rides, especially during peak times.‍ Drivers also face unfair treatment in the current ride-hailing industry. They often have to pay high commissions to the app companies, and they have little control over their earnings.

a new ride-sharing app that will challenge the status quo and provide riders with a better experience in current ride-sharing industry, with a focus on providing riders with more affordable and reliable option.