A Stand-out Website Design for a Professional Basketball Team
Jordan Donnelly
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Posted Jun 15, 2024
Redesigned Manchester Basketball Club website for better fan experience. Improved navigation, content & social media integration to boost engagement
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Client:
Manchetser Basketball Club (For Show + Tell)
Services:
UX/UI Design, Visual Identity, Creative Direction
Project Goal: Design and develop a new website for the Manchester Basketball Club that enhances the user experience, strengthens brand identity, and drives fan engagement.
Challenges:
The existing website was outdated and lacked a user-friendly design.
Content was not well-organized, making it difficult for fans to find information.
The website lacked features to engage fans and build a strong online community.
Solution:
User-Centered Design: Conducted user research to understand the needs and expectations of fans. Created a user-friendly interface with intuitive navigation and clear information architecture.
Enhanced Brand Identity: Incorporated the club's colors, logos, and brand messaging throughout the website design. Developed a visually appealing layout that reflects the energy and excitement of basketball.
Engaging Content Strategy: Created dynamic content sections featuring player profiles, game schedules, team news, and merchandise. Implemented multimedia elements like videos and photo galleries.
Fan Community Features: Integrated social media feeds to encourage fan interaction and discussion.exclamation Developed a ticketing portal for easy online ticket purchases. Explored potential features for fan clubs or membership programs
Results:
Significant increase in website traffic and user engagement.
Improved user experience with easier navigation and access to desired information.
Strengthened brand identity and online presence for the Manchester Basketball Club.
Increased fan loyalty and boosted ticket sales
