A distinguished boutique whisky producer and supplier based in Scotland. My approach to the design process is deeply rooted in understanding the rich heritage and unique story behind Finn Thomson's whisky. By immersing myself in the brand's history, values, and vision.

I began by dissecting the current digital touchpoints to identify areas for improvement, ensuring that every interaction is seamless and intuitive for users. By defining clear user personas and crafting detailed user journeys, I ensure that the final design is both user-centric and aligned with Finn Thomson's brand ethos. The UI and digital creative direction blends elegant, modern aesthetics with elements that evoke the traditional charm and sophistication of Scottish whisky culture.

My role also include the direction of utilising micro-interactions and on scroll immersion to bring the site to life.