The Dragonfly Foundation by Ali Krieger

Ismel Figueroa

Verified

The Dragonfly Foundation

This project is my 5th collaboration with client Bryce @ Q29 Productions in the past year, this time building for The Dragonfly Foundation, founded by Tammy and Co-Founder Ali Krieger (2x Champion, Gotham FC Ambassador, ESPN Analyst). Ali partnerships including Adidas, Gerber, Centrum, White Claw, and Jim Beam, and a combined social reach of 1.7M+, the mission was to create a landing page website using Wix Studio with the raw message:

The Story Behind Dragonfly

The Dragonfly Foundation supports children with cancer and their families, offering strength, courage, and joy during the toughest battles. While their mission is powerful, they lacked a focused, conversion-driven landing page that could tell their story, highlight their ambassadors, and drive donations effectively.
Existing content was spread across channels, making it difficult for supporters to understand the foundation’s purpose quickly and take immediate action. The challenge was to design a one-page site that communicated the heart of the mission while making donations seamless.
We designed and developed a clean, impactful one-page landing site using Wix Studio for ease of updates and high performance. Every element was focused on storytelling, credibility, and action:
Hero Section with Story – Full-width branding photo paired with an embedded Stripe donation button right on the banner. Visitors can give instantly, without scrolling.
About Us Video – A short, emotional clip introduces the foundation’s story and impact, keeping supporters engaged.
Donor-Focused Storytelling – Clear, persuasive copy paired with CTAs to inspire immediate giving.
Testimonial Videos – Slider integration to feature family stories and ambassador support, adding trust and authenticity.
FAQs Section – Accordion-style answers addressing common donor questions to reduce hesitations.
Optimization – SEO, branding consistency, favicon, and responsive design ensured the site performed across devices and platforms.

Founders Story

With ambassadors like Ali Krieger and brand partnerships backing the cause, the new landing page is built to scale donations and awareness for years to come.
Like this project

What the client had to say

The best to ever do it! Accommodating and dedicated. Thank you Ismel

Bryce Eckwall, Q29 Productions.com

Sep 17, 2025, Client

Posted Sep 18, 2025

Developed a landing page for The Dragonfly Foundation by Tammy and Ali Krieger, using Wix Studio.

Likes

2

Views

9

Timeline

Apr 17, 2025 - Sep 17, 2025

Clients

Q29 Productions.com

Q29 Productions Content Creation Podcast Studio | Wix Studio
Framer Web Design & Dev for Therapy Startup | Full Time Human
Framer Web Design & Dev for Therapy Startup | Full Time Human
Alecord - Kajabi Sales Page & Online Course

Join 50k+ companies and 1M+ independents

Contra Logo

© 2025 Contra.Work Inc