AFFETTO CLOTHING BRAND LOGO DESIGN

BRAND : AFETTO

Brand name: Afetto



Brand overview: The Afetto, a vintage clothing brand that specializes in high-quality, one-of-a-kind pieces in Vernice. The brand's mission is to help customers express their individuality and creativity through vintage fashion, while also promoting sustainable and ethical practices.



Target audience: The target audience is for primarily women between the ages of 18-35 who are interested in fashion and have a passion for unique, retro style. They are socially and environmentally conscious, and value ethical and sustainable fashion.



Brand personality: Afetto is a brand that is creative, unique, and nostalgic. The brand values sustainability, authenticity, and individuality. It strives to inspire customers to embrace their individual style and express themselves through fashion.



The logo features initial letters giving it a stylish look. The font is a serif style that is easy to read and legible at small sizes. The color palette includes warm, earthy tones like brown, beige, and cream.



Color palette: The vintage brand color palette includes warm, earthy tones like beige, and cream, as well as muted jewel tones like emerald green and sapphire blue.



Brand message: Afetto is a brand that celebrates individuality, creativity, and sustainability through vintage fashion. The brand's message is to inspire customers to express their unique style and personality while also promoting ethical and sustainable practices.



color palette: HEX #54574E, #D4C7BF #00000

Fonts: Brilliond Regular, Graditen











Brand board



Brand: DMX