Brand: Relics
Brand Essence: Timeless Elegance
Brand Story: Relics is a jewelry brand that epitomizes the beauty and grace of women through exquisite craftsmanship and timeless designs. Inspired by the idea that jewelry carries the stories and memories of generations, Relics seeks to create enduring pieces that become cherished treasures passed down through time.
Target Audience: Sophisticated and discerning women who appreciate the artistry and symbolism of jewelry. They seek pieces that reflect their individuality, elevate their style, and become heirlooms to be cherished for generations.
Brand Colors:
- #DFDEDA: This warm, delicate shade of gray embodies the subtle elegance and understated beauty that Relics represents.
- #D3CEC8: A soft, muted tone of beige, this color conveys a sense of refinement and timelessness, evoking a feeling of nostalgia.
- #000000: The classic black adds a touch of sophistication, providing a contrasting backdrop that accentuates the brilliance of the jewelry.
Brand Fonts:
- The Seasons Light: This font exudes a delicate and graceful aesthetic, complementing the brand's emphasis on femininity and elegance.
- Jonathan: With its clean lines and timeless appeal, Jonathan adds a touch of sophistication to the brand's visual identity.
- TT Drugs: This font combines a sense of modernity and uniqueness, infusing a subtle hint of contemporary design into Relics' brand elements.
Brand Logo: The Relics wordmark logo is an embodiment of the brand's philosophy. It features an elegant combination of The Seasons Light and Jonathan fonts, creating a harmonious balance between traditional and contemporary aesthetics. The wordmark is designed in black (#000000) to symbolize the brand's commitment to timeless elegance, while the letter "I" in Relics is stylized as a delicate round bead, reflecting the brand's connection to jewelry.
Brand Voice: Sophisticated, poetic, and inspiring. The brand voice of Relics conveys a sense of beauty, craftsmanship, and emotional connection. It aims to evoke emotions and create a lasting impression on the audience, celebrating the stories and memories woven into every piece.
