Festival promo animation

30 likes, 2 comments - umtfest on May 25, 2023:

CHALLENGE

As an official local government initiative, Uijeongbu City Hall needed a high-impact promotional video to emphasize the “CO-Exist” theme of its annual music festival. Existing promotional materials often lacked the energy to engage the community truly.

SOLUTION

Leveraging the festival's provided illustrations and brand guidelines, dynamic motion, kinetic typography, and vibrant transitions were crafted to synchronize seamlessly with the music. This approach reinforced "CO-Exist" as a unifying concept, fully aligning with the city's cultural vision.

IMPACT

The final video drew substantial local at-tention, boosting festival attendance and social media engagement. City officials commended the animation's ability to spotlight the government's key message of unity, positioning Uijeongbu as a focal point for inclusive cultural events.