Brand storytelling animation

CHALLENGE

To reinterpret Lush’s ethos sustainability, ethics, and bold visuals into an engaging animation, the approach focused on capturing its distinctive identity. Traditional commercials often felt generic, lacking the brand’s unique spirit.

SOLUTION

Crafted vibrant, organic visuals that embody Lush's playful brand identity. Designed fluid transitions around six core brand slogans, seamlessly merging creativity with ethical messaging.

IMPACT

Designed vibrant, organic frames that captured Lush's playful brand identity. Animated sealess transitions around six core brand slogans, creating a dynamic visual flow. Blended creativity with ethical messaging to reinforce the brand's values.