Banking app promo animation

CHALLENGE

NH Saving Bank launched the “FIC” app to serve customers seeking convenient, user-friendly digital finance solutions. They needed an approachable pilot animation to highlight FIC’s key features and reduce the complexity around financial services.

SOLUTION

Developed the first video in a planned series, employing a warm, character driven style with vibrant colors. This pilot animation condensed core finance concepts into playful, story based visuals, positioning FIC as an accessible tool that seamlessly fits everyday life.

IMPACT

The pilot video sparked interest in FIC among new and existing bank users, garnering positive feedback for its clarity and engaging tone. NH Saving Bank credited the animation with helping more customers feel comfortable exploring the FIC app's capabilities.